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To put it in simple terms, Savor says they take carbon dioxide from the air and hydrogen from water, heat them up, oxidize them and get a final result that looks like candle wax but is in fact fat molecules like those in beef, cheese or vegetable oils.

So their process sounds like it creates synthetic lard, not butter. This can still be a good thing as the extra ingredients to make it “butter” aren’t really the hard/impactful part of butter.

This isn’t even a fitness brand thing. Some fashion brands have been getting crazy on this.

Case in point, Ralph Lauren Polo shirts:

The classic Polo, small logo fine:

Errr, not sure why the logo needs to be THAT big:

“DID I YOU HAPPEN TO NOTICE I WAS WEARING POLO BRAND?!?”

All of these are real shirts and not photoshop. I just screenshot these from the company website.

If its on a pole stuck the ground exposed to the air, its already in the atmosphere and as it is not contained in some other bag or box, it is “released”. Pay your $100k fine citizen.

Congratulations Florida, you’ve just made every owner of a beach umbrella a felon.