The fundamental idea of this paper is for ChatGPT-like apps to lose natural language for less energy consumption and more determinism in their answers based on controlled natural languages like ACE; for the user to be able to modify this trade-off-ratio at will based on LLMs (which is not possible when starting from a ChatGPT-like app); and to capture this new paradigm in a new type of browser that has natural language as its primary interface, here called a semantic web-first browser.
you should probably also check out beaker browser then, it’s also trying to blur the line.
personally i don’t know if there is an actual benefit. most people seem content not producing things in fields they’re not interested in. we’ll never be able to get everyone on board with making websites no matter how simple the interface, just like we’ll never be able to get everyone on board with gardening or carpentry. if you want to do it, you will learn. if you don’t the learning curve is not the problem.